E87: Masha Mokeeva, Author of Postcrossing: Book of Secret Knowledge

Postcrossing: Book of Secret Knowledge by Masha Mokeeva

Here’s a book about postcard history and the global phenomenon of Postcrossing writ large. On this episode of The Postcardist Podcast, author Masha Mokeeva and I talk about her book, Postcrossing: Book of Secret Knowledge. Masha walks us through the seven highly researched chapters of the book, including:

Postcrossing. About Postcrossing creator Paulo Magalhães, how Postcrossing works, what types of postcards are exchanged, and about the idea of Postcrossing in the world of ideas.

Text on the postcard. This includes a very entertaining story of Alexander Asarkan, a theater critic who made postcards himself in the Soviet era and made art out of it. Plus, what and how to write on a postcard; why the text is very important.

Stamps and mail-art. How stamps become part of the semantic field of a postcard. Which are valuable, and which are ordinary. About the fact that mail art is conceptual art, and not just decoration of postcards with stickers.

The postcards. How postcards appeared and why they were ahead of their time and became the prototype of social networks. How and why to collect postcard collections. How to store postcards. About postcard people (including an interview with me, The Postcardist!)

Postal history. The post offices in the modern world. How Postcrosser Elya worked in the Russian post office.

Postcrossers. Why people become Postcrossers. Interviews with Postcrossers. Postcrossing meetings.

The card store. A day in the life of Masha’s store, Amelie’s Cards. History of publishing and selling postcards worldwide. Interview with the owner of another store, where she says that the card is a source of inspiration and a sense of magic. Plus, Postcrossers’ life hacks, Postcrosser’s dictionary and 100 topics for the message on the postcard. 

Masha Mokeeva, author of Postcrossing: Book of Secret Knowledge

Here’s a description of Postcrossing: Book of Secret Knowledge from Masha’s website. The book can be purchased for 480 rubles (approx. $6.50):

This is the world’s first postcrossing book!

Inspirational stories about your favorite hobby, walks into the postal past, practical advice and conversations with experts. And also a comic book about the girl Asya, whose life was forever changed by postcrossing (based on real events!).

Why does the postcard still attract people? What secrets and opportunities does it hold in itself?

The author of this book, Masha Mokeeva, got carried away with postcrossing several years ago and gave up journalism to open her own postcard shop. And that’s what came of it 🙂

Hardcover book in dust jacket, 288 pages, with comics and illustrations.

ISBN 978-5-7164-1000-8


E86: From Russia, with Postcards: A Conversation with Masha Mokeeva of Amelie Cards

Masha Mokeeva, Owner of Amelie Cards

Russian journalist and author Masha Mokeeva owns a very successful postcard shop in Moscow called Amelie Cards. In this episode, Masha and I talk about the origin of Masha’s postcard business, why postcards are so popular in Russia, the Russian collector Nikolai Tagrin, and the market for postcards in Russia. 

This is part one of a two-part series with Masha. On the next episode, we talk about Masha’s book, Postcrossing.

Mentioned in this episode:

Amelie Cards

Nikolai Tagrin — Russian Postcard Collector

Quint Buchholz — German artist

Amelie Podcast

Postcrossing: Book of Secret Knowledge


Postcrossing: Book of Secret Knowledge by Masha Mokeeva
Author Masha Mokeeva

E85: Anushka Sawarkar, the Postcard Princess of Pune

India Post Mailbox

I’m joined this week by Anushka, who has created many postcard connections across the world with her energy in postcarding. We talk about postcard design, postcard connections, postcard swaps, and why I call her The Postcard Princess of Pune.

Beautiful Stamps
Anushka’s Yellow Postcards from India Post

E83: A Big Day with Tiny & Snail

Leah and Grace of Tiny & Snail

Artists. Business owners. Comedians. Dancers. Sisters.

Those are just a few descriptors for Leah and Grace, aka Tiny & Snail. That’s the name of their business and their nicknames. Tiny & Snail is a stationery company led by two creative sisters who have a compelling goal: Bringing magic back to mailboxes with cards that people want to keep.

There’s magic in the mail. That’s Tiny & Snail’s tagline. And there’s magic in this show. Get writing. And dancing.

Tiny & Snail website

Tiny & Snail on Instagram

Tiny & Snail Dance Party!

E82: Postcards and Cake with Tiffany’s Postal Treats

Let them mail cake. That’s what Tiffany of Tiffany’s Postal Treats says. This show combines two of my favorite things: postcards…and cake.

Tiffany’s Postal Treats on Instagram

Tiffany’s Postal Treats on Etsy

Pink Cake from Tiffany’s Postal Treats
Cake Postcards in Many Varieties at Tiffany’s Postal Treats

E81: Elise Barras of Elise Loves Letters

When I referred to The Old Post Office Pub at the start, this is it from Elise’s site

I’m joined this week by Elise Barras of Elise Loves Letters. Elise tells us about postcard collecting, letter writing, and scrambling to the top of big climbs in the Peak District of England, only to find a Mr. Whippy ice cream vendor at the top. Plus, she tells us about The Ancient One and how to have a proper cup of Yorkshire tea. Sit back, sip your tea, and get ready for some real delight.

Topics referenced in this show:

Elise Loves Letters on IG

Cork postcards from Portugal

Peak District in England

Mr. Whippy ice cream

The Ancient One 

The Brontë sisters

Yorkshire pudding

Yorkshire tea

The Ancient One
Elise took this picture of a postcard in Lisbon. And sent me a cork postcard!

E80: Postcards and The Department of Lost Letters in India with Bhumika Israni

This show is an audio movie. It’s that rich with sights and sounds. And if you use your imagination, you’ll be transported to Mumbai, India. I talked with Bhumika Israni from there. Bhumika is a huge postcard enthusiast (find out what happened to her room), letter writer, and connector. And she’s a medical student who also collects stamps. 

This is a show to treasure. And come join us at the Department of Lost Letters.

References in this show:

Bhumika on Instagram

Yellow postcards in India

Paper Jewels of the Raj by Omar Khan

Dead Letter Office (what we like to call the Department of Lost Letters)

from Paper Jewels of the Raj by Omar Khan
from Bhumika Snailmail on IG

E79: Amina McCain’s Pen Pal Club

These are trying times. And with the onset of Covid Summer, where we really can’t travel anywhere, my guest Amina McCain decided to do something about that. To create connections. And that’s where Amina’s Pen Pal Club originated.

In this show, I talk with Amina about creating her pen pal club, writing plays and monologues, acting in musicals, and drawing sketches for her original fashion designs. 

All this at age 13. Yes, Amina is a teenager. And an accomplished one. 

The essence of this show is that every creative endeavor starts with the word. And that is especially true with postcard and letter writing. So, tune in and be inspired.

E78: Postcrossing’s 15th Anniversary with Paulo Magalhães and Ana Campos

In this episode, host Frank Roche is joined by Postcrossing execs Paulo Magalhães and Ana Campos to celebrate the 15th anniversary of the launch of the global postcard phenomenon. 

We talk about the origin story of Postcrossing, the challenges of scaling up so rapidly, the dance that Paulo and Ana do for every million cards sent, and how the Postcrossing community organized and developed over the past 15 years.


Ana Campos talking at TEDxOporto about how postcards connect people 


Show us your happy mailbox on the Postcrossing blog

Postcrossing history

Paulo and Ana and the Postcrossing team

Frank Roche (The Postcardist)  on Postcrossing


How Postcrossing Works
Ana Campos and Paulo Magalhāes of Postcrossing

E77: The Snail’s Mail — Postcards for People Who Love Postcards with Jess Davis and Charlie Davis

This week I’m joined by the talented mother-daughter team of Jess Davis and Charlie Davis. Jess is the proprietor of The Snail’s Mail, a New Zealand-based postcard shop. And Charlie is a postcard designer. Did I mention she’s 10 years old? 

In this show we talk about Charlie’s new postcard design that’s available on The Snail’s Mail store now. Jess talks about the new designs she has available, the challenges of postcarding in the Age of Covid, and lets us in on another creative project she has in development. 

Find The Snail’s Mail here

You can buy Charlie’s “adventure” postcard here

The Snail’s Mail on Instagram

Jess on Instagram

Charlie Davis — 10-year-old postcard designer
Jess Davis: Owner of The Snail’s Mail